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Crowdsourced Video Production
For a very long time I have been convinced that video production professionals would always rise above amateurs thanks to their experience and skills. And while this remains mostly true, the socially...
View ArticleWith Video, Size Does not Matter
I remember telling many of my clients that their videos should not go over four or five minutes in length, and very often, they would ignore my advice, add sound byte after sound byte to ultimately...
View ArticleMore Video Crowdsourcing Options?
I just stumbled upon a lengthy list of video crowdsourcing sites on quora.com. After vetting this list and kicking to the curb the few sites that did not look the part, were not yet launched or did not...
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Coca Cola Superhero Thwarts Scary Halloween Plot
Pepsi recently learned that trying too hard to make fun of their main competitor can quickly backfire. To celebrate Halloween, they issued an ad with the following copy: “We Wish You a Scary...
View ArticleRed Bull Morning Donut Video Snooze
What happens when an extreme sports brand and a Luxury Hotel brand decide to create a brand video together? Look for yourself, but be forewarned, pretty does not mean successful! The video starts with...
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11 New Year Resolutions for Video Marketers
Happy 2014 Forget 2014 predictions that won’t pan out! In this post, I will focus on a few actionable New Year resolutions that I think all Video Producers and Marketers should follow. 1. Be creative...
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Walmart Image Campaign Misses Target on YouTube
Larger companies often have the greatest difficulty integrating social media into their communication strategies. And Walmart is not exception. Like most companies, the largest retailer in the world...
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How one Pharma Established its Brand early on YouTube
Johnson and Johnson often lives up to its reputation of leader in the pharmaceutical industry. And in 2008, as it did many times before, JNJ innovated again by launching one of the first YouTube...
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Charles Schwab’s Clever Video Call to Action
In this digital era, it’s all about call to actions and conversions. But there are still many products that are too complex to illicit quick conversions. The financial industry sells many such products...
View ArticleLego’s Not so Awesome Social Stumble
After the release of the Lego Movie, most of us thought the company that brought us the amazing construction brick could do no wrong. And that is usually when things start going south. Or in this case,...
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